Small Business Saturday is more than Just Shopping as vendors prepare for Exciting Times ahead
Even during days when mega deals go down, such as Black Friday, shopping small may be just the way to go. The concept of Small Business Saturday was created back in 2010 by American Express to encourage people to shop from small local shops to help patronize them because mega discounts draw most of the consumers to national chains.
But as small business owners inform us, it is very important to keep as many dollars local as possible.
“I think it’s really good for us to have a lot more businesses that are from people that are here in town”, said Deleeuw.
Who’s Toy House Owner Somer Kingsbury says, “Small Business Saturday is really an opportunity for us to show what we provide for the customers”.
And the money matters – definitely. More than $14 billion was spent during small businesses Saturday in 2014, according to small business association. But that is not all that there is to this wonderful initiative.
“I get to see all my friends and meet new friends. I think it’s very important to recognize small businesses, it’s basically the heart beat of a community”, says co-owner of Mojo’s Boutique, John Kennedy.
With the holiday shopping season for 2015 officially starting, it seems that customers love to flock to the local small outlets because of the flair. Many South Florida consumers went holiday shopping in support of Small Business Saturday.
Many small shop owners know people by name, which shoppers say, only add more value to their whole experience.
“Maybe I need to go to a small business that’s locally owned and support that, and the money stays here”, says Harrell, one of the many South Florida consumers who strongly support this idea.
These small businesses are offering something that cannot be brought over the internet or by standing in long lines outside giant retail chains.
After visiting The Pigeon & The Hen Pottery in downtown South Bend, many customers were thrilled to see the wide variety of pottery buildings and trees for a Christmas village. What was more fascinating than the finally designed and immaculate finishing of the products was the fact that the Christmas houses were made an 82-year old woman named Charlene, who really enjoys her job.
The detail in the pottery was pretty amazing, but the stories behind some of the stories were even more fascinating, according to shop owners Diana Palomo and Amy Klingler. Some of the molds date back to the ‘40s and each one has a very special meaning for Charlene.
“Small Business Saturday is really important because it brings the whole community together. There’s a huge sense of camaraderie so important that everyone knows that we are here,” stated Jade Centilli, a team leader at Flourish Boutique, emphasizing on the essence of this whole concept.